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Advertise on WVNU
Local Telephone Numbers:
Greenfield- (937) 981-5050
Washington CH- (740) 333-5050
Hillsboro- (937) 365-WVNU
Hillsboro Office (937) 840-WVNU
Fax Number: (937) 981-2107
Email: wvnu@bright.net
PRESS KIT
The Success Forecast
Results Radio WVNU…On Top of The Local Market
WVNU has been carefully researched and designed to incorporate the perfect format for success! After careful review
of the Fayette, Highland, and Ross county marketplace, the following conclusions were made:
1.The Tri-County area is a major Ohio test market - and one of the fastest growing areas in the state.
2.This area is able to support an adult contemporary soft hits music format through the abundance of a demographically
correct population.
3.No other local radio stations are making full use of the many benefits of true "Today's Lifestyle"
Radio.
4.Comprehensive surveys prove a real desire and appreciation for a 24-hour A/C soft hits format in Fayette, Highland
and Ross counties.
5.The A/C format in similar markets has been, and continues to be, very successful. A/C formats across the country
are recording large audience shares throughout the nation.
6.WVNU has played a vital role in raising the standard of local radio
The Format
WVNU signed on the air as the area's only 24-hour-a-day Local A/C Soft Hits Radio Station
This pioneer attitude is a major part of the formula that makes WVNU more than just another local radio station.
WVNU strives for uniqueness, as well as the opportunity to raise the standards of Fayette, Highland and Ross county
radio.
In a recent effort to garner a niche in the local marketplace and to meet the demands of an already existing audience,
WVNU chose a soft hits format on which to build its future. And, the future is bright!
What is soft hits music?
The soft hits format is a refreshing blend of music styles that bridges the gap between adult contemporary and
easy listening. Soft hits is truly one of radio's first demographically hybrid formats. By combining the best-selling
features of each, this unique format offers an opportunity to reach "The Money Demo!"
This isn't elevator music...It's a relaxing blend of the biggest soft A/C hits that keeps listeners tuned in hour
after hour. The perfect blend of favorite songs and warm, friendly personalities that will bring your customers
to WVNU and keep them there.
And 97.5 WVNU is the only local station playing A/C soft hits 24 hours a day, 7 days a week! What you won't find
is a lot of useless talk. What you will find is great music and just the right blend of personality, as well as
local news, weather, sports, on-air contests and a whole lot more!
What does all this mean to you?
An exclusive audience!
WVNU gives you an on-air atmosphere conducive to the success
of your ad campaign as well as a large, active, responsive audience unreachable anywhere else in Fayette, Highland
and Ross counties.
For Sure Results, it can only be…
Lite 97.5 WVNU!
Greenfield/Washington C.H.
The Listener
Results…What you've come to expect from your Advertising dollar…
97.5 fm WVNU knows how to produce results by bringing the right people into your business. The A/C soft hits format
has always been known for its loyal and high quality audience - an audience you can depend on.
The success of any station is built on its ability to attract and keep a competitive share of the audience. And
97.5 fm is doing just that. WVNU delivers an audience that is large in number and exclusive in nature.
Traditionally, the adult contemporary soft hits music format attracts a broad spectrum of listeners from many lifestyles
and demographics - from teens to affluent empty nesters. The majority of A/C soft hits listeners are adults between
the ages of 25 and 54 (married with children, as well as single men and women). Most are educated and earn$35,000
to $100,000 per year. The majority own their own home and two or more vehicles. Not only do the adults make large
discretionary purchases, but teenagers also account for a large percentage of the family's total spending as well.
Whether young or old, WVNU listeners have discretionary income - they visit grocery and retail stores more often,
and spend more money in a wider variety of service industries than most other consumers.
But, more important than who they are is what they are. Many radio stations claim high listener loyalty, but the
Lite 97.5 audience surpasses those claims! Not only is the WVNU audience loyal, active and responsive to station
promotions and advertising messages, they are also very passionate - passionate toward their favorite brand products,
goods and services - passionate about life in general. And, their favorite radio station is "Results Radio"
97.5 fm WVNU.
See for yourself!
Lite 97.5 fm WVNU will provide your business with a captive audience - listeners ready, willing and able to
buy your products and enjoy your services.
If you're looking for results, look no further than
Lite 97.5 fm WVNU.
The Difference
"In The Business of Helping Business Do
Business"
WVNU Gets Results!
The difference is the people who make up 97.5 WVNU. We're hard working.
We're dedicated. And, we know the right mix of ingredients to build a successful radio marketing campaign. With
you as our partner, we'll build a marketing plan that works - and achieve your desired results! Using your input
and unique perspective, WVNU account managers and support staff will custom tailor a plan to meet your specific
advertising and promotional needs. We'll research similar industries, identify purchasers by market and utilize
the most up-to-date and comprehensive information available to build your business success. And, throughout your
campaign, we'll monitor and evaluate the success of your marketing strategy to insure the optimum results.
Your marketing team members include:
· A leadership and management team committed to serving both the advertiser and the audience.
· Highly trained and capable account managers with a valuable and extensive background in all facets of
marketing and promotions.
· A creative Services Department to provide fresh ideas and effectively target your selling message so that
listeners both remember and respond to it.
· An aggressive Promotions Department that keeps WVNU highly visible and involved in the community.
· A highly skilled and multitalented Production Department, including state-of-the-art audio facilities
and a professional production library unequaled in our area.
The combination of our knowledgeable, dedicated staff and our idea, broad based listening audience is the secret
to your success. It's a combination that delivers the results you want.
There's one thing you can be assured of with 97.5 fm WVNU. We'll do our best to build your business. We're looking
forward to helping you reach your target market more effectively, just as we've helped so many other advertisers
reach theirs.
Our Promise To You...
We'll only ask for your business if we can help improve it - a promise we take very seriously. Please take
us up on it!
The Market Report
| Fayette County |
|
| Population |
28,500 |
| % of Population By Age Group |
|
| 18-24 years |
7.70% |
| 25-34 years |
13.10% |
| 35-49 years |
22.80% |
| 50 & over |
29.70% |
| Households |
10,600 |
| Radio Households (99% of households) |
10,494 |
| Radio Set Count |
58,766 |
| Effective Buying Income |
$367,675,000 |
| Total Effective Buying Income |
$28,880 |
| Median Household EBI |
|
| % Of Households By EBI Group |
|
| $20,000-34,999 |
26.90% |
| $35,000-49,999 |
17.70% |
| $50,000 & over |
22.10% |
| Household Expenditures |
|
| Total Household Expeditures |
$270,961,000 |
| Household Expenditures (per home) |
$25,564 |
| Sales By Store Catagories |
|
| Food |
$55,959,000 |
| Eating & Drinking Places |
$31,041,000 |
| General Merchandise |
$20,349,000 |
| Furniture / Appliance |
$7,497,000 |
| Automotive |
$78,033,000 |
| |
|
| Highland County |
|
| Population |
39,400 |
| % of Population By Age Group |
|
| 18-24 years |
7.60% |
| 25-34 years |
13.10% |
| 35-49 years |
321.50% |
| 50 & over |
30.10% |
| Households |
14,600 |
| Radio Households (99% of households) |
14,454 |
| Radio Set Count |
80,942 |
| Effective Buying Income |
$423,781,000 |
| Total Effective Buying Income |
$23,897 |
| Median Household EBI |
|
| % Of Households By EBI Group |
|
| $20,000-34,999 |
27.30% |
| $35,000-49,999 |
17.20% |
| $50,000 & over |
13.30% |
| Household Expenditures |
|
| Total Household Expeditures |
$234,203,000 |
| Household Expenditures (per home) |
$16,041 |
| Sales By Store Catagories |
|
| Food |
$60,966,000 |
| Eating & Drinking Places |
$26,260,000 |
| General Merchandise |
$17,898,000 |
| Furniture / Appliance |
$8,107,000 |
| Automotive |
$53,757,000 |
WVNU has been named Fayette County's
#1 Radio Station for the second year in a row!
In a September independent survey of over 250 Fayette Countians, WVNU
was NUMBER 1 in the important 25-54 demo. The survey was done by Radio Index/Todd Wallace Associates,
an independent survey firm. Not only did you tell us who you listened to, you told us who you weren't listening
to and why!
Radio Index completed one of the most comprehensive radio listener surveys ever conducted in Fayette County. All
surveys were done by telephone, not by filling out diaries of your listening habits. In another survey conducted
in 1996, only 56 people returned their diaries! Our survey covered almost 5 times that amount. Our survey asked
you personally. And we didn't ask if you listened to a particular radio station. We asked who your favorite radio
station was. The answer????
Lite 97.5
WVNU-FM
Thanks, Fayette County!
And congratulations to the #1 Country Format Station, K95.5 in Columbus!
For local news, weather and sports, keep your radio tuned to
Results Radio
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